Both the Marketing Group and Corporate Communications Group of a Company

question 89

Multiple Choice

Both the marketing group and corporate communications group of a company claim responsibility for developing corporate marketing strategies. What may be a potential source of conflict between these groups?

• A)scarce resources
• B)overlapping authority
• C)different reward systems
• D)status inconsistency
• E)different time horizons

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Definitions:

Technical Norms

Established standards and practices used within specific technical fields or industries to ensure quality, safety, and efficiency.

Organizational Artifacts

Physical objects, structures, or symbols that represent or signify the culture, values, or identity of an organization.

Triangulation

The method of using multiple sources, types, or methods of data to enhance the accuracy and validity of research findings or conclusions.

Inclusiveness

The practice or policy of including people who might otherwise be excluded or marginalized, such as those having different ethnic or social backgrounds.