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Explain how perception affects the phases of a communication process.
Sunk Costs
Expenses that have already been incurred and cannot be recovered.
Project Undertaken
Refers to a specific initiative or task that has been started or committed to, usually within a business or professional context.
Sunk Costs
Costs that have been spent and are non-recoverable.
Erosion Costs
Costs that occur when a new project or investment negatively impacts the revenue or profits of existing projects or investments.
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