Good Value Chain Management Requires That Marketing Managers Focus Primarily

question 93

True/False

Good value chain management requires that marketing managers focus primarily on the type of products the company makes.

---

Definitions:

Direct Mail

A marketing strategy involving the sending of advertisements or promotional materials directly to potential customers via postal mail.

Sales Communication

The process of exchanging information and messages between a seller and potential or existing customers to facilitate the selling process.

Potential Buyers

Individuals or organizations that are considered likely or prospective customers for a product or service.

Advertising

Advertising is a promotional activity or strategy intended to attract public attention to products, services, or brands through various media channels.