In Order to Effectively Manage the Company's Value Chain

question 59

Multiple Choice

In order to effectively manage the company's value chain,

• A)the materials management function should hold greater inventories in order to avoid shortages.
• B)the marketing function should focus on customer needs rather than the type of products.
• C)the production function should locate customers and persuade them to buy the company's products.
• D)the sales function should control the movement of physical materials from procurement through customer delivery.
• E)the customer service function should focus on offering high-quality products at higher prices.

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Definitions:

Affect Intensity

The strength or degree of emotional responses an individual typically experiences, ranging from low to high intensity.

Personality Dimension

A continuum of personality traits or characteristics, used to describe variations in human behavior and personality.

Preferences Need No Inferences

A principle suggesting that individuals' choices or preferences can be directly observed without needing to infer underlying motives or reasons.

Appraisal

The process of evaluating the significance of a particular event or situation, often considering one's own resources to handle it.