A Company Wants to Promote a New Line of Tools

question 51

Multiple Choice

A company wants to promote a new line of tools as easy-to-use and more adaptable than competitors' products. Which value chain function would the company use to develop customer perceptions of the utility of the new tools?

• A)design
• B)materials management
• C)production
• D)marketing
• E)customer service

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Definitions:

Good And Bad Foods

A categorization based on nutritional value, health benefits, or cultural perceptions that labels certain foods as either beneficial or harmful.

Bulimia Nervosa

An eating disorder marked by episodes of binge eating followed by purging, such as self-induced vomiting, to prevent weight gain.

Anorexia Nervosa

A psychological eating disorder characterized by extreme weight loss, an irrational fear of gaining weight, and a distorted body image.

Drastic Weight-Loss

A significant decrease in body weight that occurs quickly and can be harmful to health, often indicating underlying health issues.