A Multinational Tire Manufacturer Introduces a Line of Premium, High-Priced

question 4

Multiple Choice

A multinational tire manufacturer introduces a line of premium, high-priced tires that can handle extreme temperatures. The tires are only marketed in the Middle East and were designed with the climatic conditions of that region in mind. The manufacturer is pursuing a ________ strategy.

• A)focused differentiation
• B)focused low-cost
• C)general differentiation
• D)general low-cost
• E)low-cost and a differentiation

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Definitions:

Vertical Acquisition

The acquisition of a company operating within the same industry but at a different level of the supply chain, enhancing supply chain efficiency.

Horizontal Acquisition

The process of a company acquiring another company in the same industry at the same level of the supply chain to enhance its market share.

Conglomerate Acquisition

A conglomerate acquisition occurs when a company buys another company in a completely unrelated business sector, aiming for diversification of business interests.

Poison Pill

A defensive strategy used by companies to prevent or discourage hostile takeovers by making the company less attractive to the acquirer.