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List and Describe the Principal Corporate-Level Strategies That Managers Can

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Essay

List and describe the principal corporate-level strategies that managers can use to help a company maintain or grow its position in an industry or reorganize to stop a decline.


Definitions:

Dual Distribution

The use of two or more channels to distribute the same product to the same target market.

Distribution Channels

Pathways through which a company delivers its products or services to customers.

Intermediary

An entity or person that acts as a middleman or agent between two parties in a transaction or process to facilitate the transaction.

Broker

A person or firm that arranges transactions between a buyer and a seller for a commission when the deal is executed.

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