Examlex
List and describe the principal corporate-level strategies that managers can use to help a company maintain or grow its position in an industry or reorganize to stop a decline.
Dual Distribution
The use of two or more channels to distribute the same product to the same target market.
Distribution Channels
Pathways through which a company delivers its products or services to customers.
Intermediary
An entity or person that acts as a middleman or agent between two parties in a transaction or process to facilitate the transaction.
Broker
A person or firm that arranges transactions between a buyer and a seller for a commission when the deal is executed.
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