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The Marketing Manager of ToyBiz Indicated That Due to Manufacturing

question 92

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The marketing manager of ToyBiz indicated that due to manufacturing efficiencies and market buzz, a new toy they were about to launch was likely to generate revenue beyond original projections. The lead designer reported that lab tests showed a risk that the toy could malfunction, possibly injuring a user, but that the design met required industry standards. By deciding to launch the toy as designed, what criterion of decision making were company executives ignoring?


Definitions:

Homeostasis

The tendency of the body to maintain a steady state.

Facial Feedback

The theory that sensory feedback from our facial expressions can affect our mood and emotions, suggesting that smiling can make us feel happier.

Socially Acceptable

Behaviors or practices that are considered acceptable or appropriate by a society or social group.

Cognitive-Mediational Theories

Cognitive-mediational theories suggest that cognitive processes—like thoughts and interpretations of events—mediate between the stimulus and the emotional or behavioral response.

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