Rafael, Who Has Committed Large Amounts of Time and Money

question 31

Multiple Choice

Rafael, who has committed large amounts of time and money to his house-painting business, continues to keep his business running despite incurring heavy losses. What form of cognitive bias is Rafael demonstrating?

• A)escalating commitment
• B)illusion of control
• C)confirmation bias
• D)representativeness bias
• E)dialectical inquiry

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Definitions:

Consistency Motive

An innate drive to maintain harmony and consistency in one’s beliefs, attitudes, and behaviors.

Affiliation Goal

An individual's drive to belong or be connected to others, often influencing their behavior and choices.

Injunctive Norms

Social rules that define what behaviors are perceived as acceptable or unacceptable within a society or group.

Subjective Norms

Individual beliefs about whether people important to them approve or disapprove of a specific behavior, influencing their intentions and actions.