Examlex
When interviewing job candidates, Anka's first impression was more favorable to Louisa, who dressed in designer clothes and attended an expensive college, over Jill, who dressed more conservatively and graduated from a local college. Anka's implicit bias toward Louisa was influenced by
Marketing Research
The systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services.
Secondary Data
Secondary data refers to information that has been collected previously by someone else for a different purpose but can be utilized for a new research project or analysis.
Primary Data
Data collected firsthand for a specific research purpose, involving direct interaction with the study subjects through surveys, interviews, or experiments.
Time-Consuming
Requiring a significant amount of time to complete, often more than what is considered desirable or efficient.
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