Applied Research

question 5

Multiple Choice

Applied research

• A)was important to American psychologists from the beginning of psychology in the U.S.
• B)became important to American psychologists after World War II
• C)has never been as important to American psychologists as basic research
• D)has only recently become popular among American psychologists

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Definitions:

Prospective Consumers

Individuals who are considered potential customers for a product or service, having been identified as within the target market.

Mall Intercept Interviews

A market research technique involving approaching people in public areas like malls to conduct immediate, in-person surveys.

Marketing Research Firm

A company that specializes in gathering and analyzing data on market conditions, consumer behaviors, and competition to inform marketing strategies.

Focus Group

A research method involving a small, diverse group of people whose reactions to specific products or ideas are studied to gain insights into broader consumer perspectives.