Regarding the Ethics of Participant Observation

question 16

Multiple Choice

Regarding the ethics of participant observation,

• A)deception may be used if it is likely that consent would not be obtained
• B)informed consent must be obtained from participants who are observed
• C)debriefing is a required
• D)deception may not be used

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Definitions:

Marginal Revenue

Extra profit generated from the sale of one more unit of a product or service.

Marginal Cost

The additional cost incurred to produce one additional unit of a good or service.

Average Variable Cost

The variable cost of production (costs that change with output level) divided by the quantity of output produced.

Product Differentiation

A marketing strategy where a company attempts to distinguish its product or services from the competition.