When Magazines Report the Results of Reader Surveys, What Is

question 64

Multiple Choice

When magazines report the results of reader surveys, what is the major weakness?

• A)self selection
• B)low number of returns
• C)use of nonprobability rather than probability sampling techniques
• D)they fail to survey the entire population

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Definitions:

Low-income Consumers

Individuals or households with limited financial resources that affect their purchasing power and consumption patterns.

National Brands

Brands that are marketed and recognized across an entire country, often distinguishing them from local or private-label brands.

Extreme-value Retailers

Stores that provide products at significantly lower prices than those of their competitors, often focusing on discount or budget items.

General Merchandise

A broad category of products that encompasses a wide variety of goods, often sold by large retail chains.