On Surveys, Participants Can Try to Present a Positive Image

question 37

Multiple Choice

On surveys, participants can try to present a positive image of themselves, a problem referred to as

• A)experimenter bias
• B)social desirability bias
• C)question ambiguity
• D)good subject bias

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Definitions:

Human Capital

The collective skills, knowledge, or other intangible assets of individuals that can be used to create economic value for the individuals, their employers, or the community.

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The attribute that allows an organization to outperform its competitors, often achieved through offering superior value to customers.

Behavioral Sciences

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Political Science

the study of governments, public policies, and political processes, systems, and political behavior.