In a Memory Study Using a 2x2 Factorial, One of the Factors

question 4

Multiple Choice

In a memory study using a 2x2 factorial, one of the factors is the presentation rate of the words, the two levels being 2 and 4 seconds per item. The researcher finds that recall is 98% accurate at 2 seconds per item and 99% accurate at 4 seconds per item (not a statistically significant difference) . The most reasonable conclusion is that

• A)a ceiling effect has occurred
• B)an interaction has occurred
• C)presentation rate has no significant effect on memory
• D)there is a main effect for presentation rate

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Definitions:

Product Differentiation

The approach of making a product or service stand out in the market to appeal more to a designated target segment.

Productive Efficiency

A scenario where an economy or entity can no longer produce additional amounts of a good without lowering the production level of another product.

Nonprice Competition

Marketing strategies employed by companies to distinguish their products from those of competitors, focusing on factors other than price, such as quality or service.

Monopolistic Competition

A market structure where many firms sell products that are similar but not identical, allowing for significant differentiation and some degree of market power.