What Do Random Assignment and Matching Have in Common

question 15

Multiple Choice

What do random assignment and matching have in common?

• A)they are both designed to reduce the number of participants needed for a study
• B)they both provide effective counterbalancing
• C)they are both designed to create equivalent groups of participants
• D)they are both commonly found in within-subjects designs

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Definitions:

Competitors

Entities that compete within the same market, offering similar products or services to the same target audience.

Firm Capabilities

The unique abilities and resources a company possesses that enable it to achieve competitive advantage and perform effectively in the market.

Brand Identity

The collection of all elements that a company creates to portray the right image to its consumer, including visuals, messaging, and values that differentiate it from competitors.

Positioning

The strategic process of establishing a distinct brand identity and value proposition in the market and in the minds of consumers.