In the Research Example That Used Starbucks Coffee, Participants Did

question 46

Multiple Choice

In the research example that used Starbucks coffee, participants did not know whether they were drinking regular or caffeine. They were later tested for memory by experimenters who did not know which group the participants were in. Which of the following is true about this study?

• A)it failed to control for experimenter expectations
• B)it illustrates the good subject effect
• C)the participants were senior citizens, so it showed an especially high level of evaluation apprehension
• D)the design was an example of a double blind procedure

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Definitions:

Customer Preferences

Individual likes or dislikes influencing purchasing decisions, varying greatly among consumers.

Quantification

The process of measuring, calculating, or assigning a numerical value to something.

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Revenue Management

A strategy to maximize income by managing the sale of inventory through pricing and timing, commonly used in sectors like hospitality and airlines.