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Sometimes Performance Differences Could Be Attributed to an Independent Variable

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Sometimes performance differences could be attributed to an independent variable or to some basic difference in the composition of the two groups involved. When this occurs, there is said to be a threat due to


Definitions:

Competitive Advantage

A situation or factor that gives a business an advantage or a better standing over its rivals in the industry.

Define

The act of specifying the meaning of a word, phrase, or concept, usually in a clear and precise manner.

Firm's

Belonging to a business organization or company, typically used in the context describing assets, policies, or strategies.

Behavior Segmentation

A marketing strategy that divides consumers into subgroups based on their behavior patterns as they interact with a brand.

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