The Predictions from Dissonance Theory Did Not Always Come Out

question 2

Multiple Choice

The predictions from dissonance theory did not always come out as predicted. What happened to the theory?

• A)it was discarded
• B)it was concluded that it must be true; most of the research proved it
• C)it evolved to incorporate the idea that dissonance occurred most strongly when the self was threatened
• D)it was logically disproven but hung on over the years because nothing better came along

---

Definitions:

Gross Margin Ratio

A financial metric indicating the percentage of revenue that exceeds the cost of goods sold, illustrating how effectively a company uses labor and supplies in production.

Gross Profit

The difference between revenue and the cost of goods sold before deducting operating expenses, interest, and taxes.

Gross Margin

The difference between sales revenue and the cost of goods sold, representing the financial health of a company’s core activities.

Net Sales

The amount of revenue generated from goods or services sold after deducting returns, allowances, and discounts.