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Need
A requirement essential for an organism to live a healthy life, or in a business context, a demand that drives consumer behavior or market trends.
Organizational Buying
The process by which businesses or organizations make purchasing decisions and buy products and services for operational or resale purposes.
Decision Criteria
Decision criteria are the standards or benchmarks used to guide the decision-making process, helping to evaluate and prioritize different options.
Business Problem
Refers to any issue or challenge within a business that needs to be addressed to improve performance, revenue, or operational efficiency.
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