Which Subsystem Is the Fifth Ingredient of the Marketing Mix

question 55

Multiple Choice

Which subsystem is the fifth ingredient of the marketing mix?

• A)promotion subsystem
• B)integrated- mix subsystem
• C)place subsystem
• D)product subsystem

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Definitions:

Capital Gain Yield

The change in the price of an investment, measured from the time of purchase to the current or sale time, expressed as a percentage.

Dividend Yield

This is the dividend per share that a company pays out to its shareholders in relation to its stock price, often expressed as a percentage.

Total Return

A comprehensive measure of investment performance that includes both capital appreciation and dividends or interest earned.