The Input Subsystem in the Marketing Information System That Gathers

question 10

Multiple Choice

The input subsystem in the marketing information system that gathers environmental data to keep management informed of the firm's competitors is the:

• A)research and development subsystem.
• B)marketing research subsystem.
• C)data gathering subsystem.
• D)marketing intelligence subsystem.

---

Definitions:

RSS

A type of web feed that allows users to access updates to online content in a standardized, computer-readable format.

Email Signature

A block of text automatically appended at the end of an email message that often contains the sender's name, contact information, and sometimes a quote or a company’s logo.

Email Provider

A service or company that offers email services, facilitating sending, receiving, and managing electronic mail messages.

Reminder

A tool or feature in an application that alerts the user to perform a predetermined task or remember an event at a specified time.