The Input Subsystem in the Marketing Information System That Gathers

question 10

Multiple Choice

The input subsystem in the marketing information system that gathers environmental data to keep management informed of the firm's competitors is the:

• A)research and development subsystem.
• B)marketing research subsystem.
• C)data gathering subsystem.
• D)marketing intelligence subsystem.

---

Definitions:

Information Flow

The movement or transfer of information from one place, person, or group to another, within any system that processes data.

Centralised Communication

Pertains to a communication structure where all decisions and messages flow through a central point or individual, typically found in hierarchical organizations.

Co-ordination Loss

The inefficiencies that arise in group tasks due to the poor integration of efforts, resources, or actions among team members.

Highly Centralised

Pertaining to a system or organization where decision-making is kept at a single central point, often leading to a concentration of power.