Examlex
The primary data sources of a data warehouse are the firm's transaction processing systems only.
Individualized Marketing
A strategy that involves tailoring marketing efforts to meet the specific needs of each customer.
Clutter
The accumulation of a large number of unnecessary or irrelevant items in a space, leading to a disorderly or overcrowded environment.
Technology
The application of scientific knowledge for practical purposes, especially in industry, to invent tools, devices, and systems enhancing human life.
Evoked Set
The group of brands or products a consumer considers acceptable from among all the brands or products he or she is aware of in a particular category.
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