Which Subsystem Is the Fifth Ingredient of the Marketing Mix

question 55

Multiple Choice

Which subsystem is the fifth ingredient of the marketing mix?

• A)promotion subsystem
• B)integrated- mix subsystem
• C)place subsystem
• D)product subsystem

---

Definitions:

Utility

In economics, refers to the total satisfaction received from consuming a good or service.

Satisfaction

The fulfillment or gratification of a desire, need, or appetite.

Green Beans

Edible green pods from certain cultivars of the common bean, often consumed cooked as a vegetable.

Diminishing Marginal Utility

The principle that as a person increases consumption of a product, there is a decline in the additional satisfaction obtained from consuming one more unit.