The Input Subsystem in the Marketing Information System That Gathers

question 10

Multiple Choice

The input subsystem in the marketing information system that gathers environmental data to keep management informed of the firm's competitors is the:

• A)research and development subsystem.
• B)marketing research subsystem.
• C)data gathering subsystem.
• D)marketing intelligence subsystem.

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Definitions:

Unique Code

A specific identifier assigned to an individual or item, used for tracking, identification, and security purposes.

Different Procedures

Various techniques or methods employed in medical treatment, diagnosis, or surgery.

False Claim

A knowingly untrue statement made with the intent to deceive or mislead.

Federal False Claims Act

A law that allows individuals to sue on behalf of the government for fraudulent claims made to federal programs or contracts, particularly in healthcare.