The Input Subsystem in the Marketing Information System That Gathers

question 10

Multiple Choice

The input subsystem in the marketing information system that gathers environmental data to keep management informed of the firm's competitors is the:

• A)research and development subsystem.
• B)marketing research subsystem.
• C)data gathering subsystem.
• D)marketing intelligence subsystem.

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Definitions:

Indirect Exporting

A method of exporting goods through intermediaries, rather than directly from the producer to the foreign buyer, often involving export agents or trading companies.

Tariffs

Taxes imposed by a government on imported or exported goods.

Quotas

Limitations or targets set on quantities such as production, sales, or imports and exports, used in business practices and international trade.

World Trade

The exchange of goods and services across international borders, influenced by agreements, tariffs, and global economic policies.