Examlex
The__________ recognizes that resources must be obtained as soon as market opportunities arise and must be shed quickly when those opportunities no longer exist, keeping fixed costs to a minimum.
Introduction Stage
The first stage of a product's life cycle, where it is being introduced to the market, awareness is built, and initial sales growth is sought.
Gaining Awareness
The process of making potential customers knowledgeable about a brand, product, or service for the first time.
Product Life Cycle
The stages through which goods and services move from their introduction to the market to their decline and eventual withdrawal, typically divided into introduction, growth, maturity, and decline phases.
Introduction Stage
The initial phase of the product life cycle, characterized by slow sales growth and investments in marketing and production setup.
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