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Which act was rewritten to include digital, data, and video communications and electronic mail?
Price Setting
The process of determining the selling price of a product or service, based on costs, market demand, competition, and profitability goals.
Primary Considerations
The most important factors or criteria to be taken into account in a decision-making process.
Promotional Mix
The promotional mix is the combination of marketing communication tools and strategies a company uses to promote its brand or products, including advertising, sales promotion, public relations, personal selling, and direct marketing.
Major Tools
Primary instruments or resources used to carry out a specific task or function.
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