Examlex
A criticism, from many researchers, of data-mining is that it is not a useful technique to detect non-obvious, and previously unknown patterns or data trends.
Heuristics
Mental shortcuts or rules of thumb that the brain uses to simplify decision making, which can be efficient but may lead to cognitive biases.
Representativeness
A heuristic in which individuals categorize a situation based on the extent to which it resembles, or is representative of, a stereotypical case.
Availability
The ease with which a particular idea or concept can be brought to mind by an individual.
Belief Perseverance
The tendency to maintain one's beliefs even in the face of evidence that contradicts them.
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