Although Data Mining Has Been Shown to Be Extremely Beneficial

question 57

Multiple Choice

Although data mining has been shown to be extremely beneficial is conducted properly, that are limitations of data-mining technology. Which of the following was not one of the limitations listed by the authors?

• A) Data mining does not effectively separate customers into major segments.
• B) Data mining analyzes only data collected from existing customers.
• C) Databases used in the mining process are often hotel-brand specific.
• D) Data mining may not segment travelers by psychographic traits.
• E) Data mining does not provide information about consumers' thought processes.

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Definitions:

Autonomy Support

Providing support for individuals to make their own choices and take initiative in their actions.

Self-Determination Theory

A psychological theory of motivation that emphasizes the role of intrinsic motivations and the need for autonomy, competence, and relatedness.

Self-Determination Theory

A theory of motivation that posits that people are most fulfilled and motivated when they perceive that they have autonomy, competence, and relatedness.

Performance Evaluation System

A structured process used by organizations to assess and review an employee's job performance and productivity.