By Itself, Data-Mining Is Not Able to Capture All the Information

question 75

True/False

By itself, data-mining is not able to capture all the information relating to what drives consumer behavior. As a result, data-mining technology should be used in conjunction with other forecasting and research techniques.

---

Definitions:

Cumulative

Pertaining to an increasing total achieved by progressively adding successive amounts or elements together over time.

Buying Cycle

The process that customers go through, including awareness, consideration, and decision, before making a purchase.

Prospect Objections

Reservations or issues raised by potential customers that must be addressed by a salesperson to facilitate a sale.

Stalling Technique

A method used by buyers or sellers to delay decision-making or actions, often to negotiate more favorable terms or to gain more information.