The Circular Marketing Process Model Introduced in This Article Is

question 30

Multiple Choice

The circular marketing process model introduced in this article is comprised of many factors. Which of the following is NOT one of the factors?

• A) The managers of the hotel must make the hotel available to their customers
• B) A hotel should measure their guests satisfaction
• C) The managers must set the hotels pricing structure
• D) The managers should pay close attention to their shareholders needs
• E) The managers should work to retain their customers

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Definitions:

Mixed Cost

Expenses that contain both fixed and variable components, changing in total with the level of activity but not proportionately.

Cost-Volume-Profit Analysis

An accounting method used to determine the effects on company profits of different levels of sales volume and costs.

Fixed Costs

Fixed expenditures that are unaffected by the amount of goods produced or sold, covering rent, salaries, and insurance.

Volume Of Activity

A term often used in cost accounting to denote the amount of production or the level of sales of a company during a specific period.