In Order to Influence an Association to Use the Hotels

question 17

True/False

In order to influence an association to use the hotels services, a public relations firm must work with the hotels sales staff to gather information about the association?

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Definitions:

Instrumentality

The quality of being useful or instrumental in achieving a goal or purpose.

Valence

In motivational theory, the value an individual places on the rewards of an outcome, which affects their motivation to work.

Performance

The act of carrying out an activity or fulfilling a task with a certain level of efficiency and effectiveness, often measured against pre-established standards.

Self-efficacy

An individual's belief in their capacity to execute behaviors necessary to produce specific performance achievements.