According to Jupiter Media Metrix, Roughly 50% of All Would-Be-Guests

question 35

True/False

According to Jupiter Media Metrix, roughly 50% of all would-be-guests visit only one website i.e., Expedia.com, the hotels direct website, etc.) when making hotel reservations?

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Definitions:

Glocalization

An approach whereby firms achieve global integration while still meeting the demands of local markets.

Economies of Scale

The cost advantage that arises with increased output of a product, resulting in a decrease in fixed and variable costs per unit.

Standardized Products

Goods or services that are uniform in quality and performance, manufactured or delivered according to set specifications to ensure consistency and interchangeability.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, commonly referred to as the 4Ps: product, price, place, and promotion.