According to the Article, Which of the Following Was Stated

question 74

Multiple Choice

According to the article, which of the following was stated as a positive implication for presenting a variety of hotel room rates to consumers via internet channels?

• A) Customers are able to make a more rational decision when determining which hotel they prefer to visit.
• B) Consumers use the range in prices to analyze the effectiveness of the hotel company, resulting in higher quality customer perception.
• C) It allows the guest more flexibility in his/her decision-making process.
• D) The more rates listed equals more information the consumer is able to use in making his/her purchasing decision.
• E) It allows the customer to match his or her needs with the products being sold.

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Definitions:

Coincident Tracking

The method of monitoring and analyzing data that occurs simultaneously with a given event or campaign to measure its impact.

Activity

Any action or task performed by an individual or group, often contributing to achieving a goal or purpose.

Campaign

A coordinated series of promotional activities, across various media channels, aimed at achieving specific objectives.

Reverse Tracking

A method used to trace the source or cause of an event, issue, or trend back through its history or stages of development.