In Order to Build and Maintain Customer Loyalty and Commitment

question 17

True/False

In order to build and maintain customer loyalty and commitment, it is not crucial in remembering and addressing guests by name?

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Definitions:

Variable Costs

Costs that change in proportion to the level of goods or services produced.

Fixed Costs

Expenses that do not change with the volume of production or sales, such as rent, salaries, and insurance premiums.

Competitive Pricing

Strategy that tries to reduce the emphasis on price competition by matching other companies’ prices and concentrating their own marketing efforts on the product, distribution, and promotional elements of the marketing mix.

Skimming Pricing

A pricing strategy that involves setting high prices initially and then gradually lowering them over time.