What Is the Difference Between Front-Region or Onstage Behavior and Back-Region

question 48

Short Answer

What is the difference between front-region or onstage behavior and back-region or backstage behavior in relationship to dramaturgy?

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Definitions:

Positioning Approach

A marketing strategy that aims to establish a brand or product in a specific way in the minds of the target consumers.

Competitive Repositioning

A strategic approach in marketing where a company changes its place in the marketplace to compete more effectively with rivals.

Product Repositioning

Changing the place a product occupies in a consumer’s mind relative to competitive products.

Competitive Products

Goods or services that are in direct competition with one another in the marketplace, targeting the same customer base.