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Thomas Malthus argued that the solution to problems associated with rapid population growth was
CGM Campaigns
Consumer Generated Media campaigns involve strategies that encourage users to contribute content or participate in brand-related activities.
Social Communities
Networks of individuals connected through shared interests, activities, backgrounds, or goals, primarily facilitated by digital platforms.
Organic Brand Impressions
Naturally occurring exposures or views of a brand by consumers, without the influence of paid advertising.
Paid Impressions
The measure of the number of times an advertisement or sponsored content is displayed, for which the advertiser pays a fee per display or impression.
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