Examlex
Please define the following key terms
-island hopping
Appeal to the Prospect's Senses
A marketing or sales strategy that focuses on engaging the potential customer’s sensory experiences to influence their purchasing decisions.
Trial Close
A technique used in sales to gauge a prospect’s interest or readiness to buy by asking a question that assumes the sale is being considered.
Creative Imagery
A relaxation and concentration technique that aids in stress management, in which a salesperson envisions successful coping in various sales situations.
Testimonial
A statement or endorsement given by a satisfied customer about the value and quality of a product or service.
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