What Is Statistical Regression? How Does Statistical Regression Relate to Internal

question 154

Essay

What is statistical regression? How does statistical regression relate to internal validity?

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Definitions:

Cognitive Dissonance

A psychological state experienced by an individual when holding two or more contradictory beliefs, ideas, or values, often resulting in discomfort and the motivation to reduce the inconsistency.

Situational Influences

External factors that affect consumer behavior and decision-making process, including physical surroundings, social environment, and temporal perspective.

Purchase Decision Process

The steps consumers go through before buying a product, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Cognitive Dissonance

A psychological situation where conflicting beliefs, attitudes or behaviors cause mental discomfort, leading to an alteration in one of the beliefs, attitudes, or behaviors to reduce the discomfort.