In the Following Study, Participants Were Randomly Assigned to Receive

question 129

Essay

In the following study, participants were randomly assigned to receive humanistic therapy, psychodynamic therapy, or behavioral therapy for their depression. Six months after therapy ended, participants' levels of depression were rated on a Likert scale from 1 (not at all depressed) to 15 (extremely depressed).
$\begin{array}{lcccc}{\text { GROUP }} & \text { N } & \text { MEAN } & \text { STD DEV } & \text { STD ERROR } \\\text { 1 (humanistic) } & 10 & 5.40 & 2.17 & 0.69 \\\text { 2 (psychodynamic) } & 10 & 7.50 & 2.84 & 0.90 \\\text { 3 (behavioral) } & 10 & 5.60 & 3.13 & 0.99\end{array}$


ONEWAY ANOVA: THERAPY bY DEPRESSION
$\begin{array} { l c c c c c } & \text { SUM OF } & & \text { MEAN } & & \\ \text { SOURCE } & \text { SQUARES } & \text { DF } & \text { SQUARES } & \text { F RATIO } & \text { PROB. } \\ & & & & & \\ \text { BETWEEN GROUPS } & 26.87 & 2 & 13.73 & 1.78 & .187 \\ \text { WTHIN GROUPS } & 203.30 & 27 & 7.53 & & \\ \text { TOTAL } & 230.17 & 29 & & & \end{array}$

POST HOC TEST: Tukey-HSD with significance level .05
* Indicates significant differences shown for pairings

$\begin{array}{lll}G & G & G \\r & r & r \\p & p & p \\1 & 2 & 3\end{array}$

$\begin{array}{ll}\text { Mean}& \text { THERAPY }\\5.40 & \text { Grp 1 } \\7.50 & \text { Grp 2 } \\5.60 & \text { Grp 3 }\end{array}$

-How could you change this experiment to be a matched sets design?

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Definitions:

Market Development

The process of expanding into new markets to increase sales and profitability, often by identifying and entering new geographic or demographic segments.

Market Penetration

The extent to which a product or service is recognized and bought by customers in a particular market.

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A strategy of investing in a variety of assets to reduce exposure to any single investment's risk.

Strategic Marketing Process

A systematic approach to planning, executing, and managing marketing efforts to achieve business objectives.