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Describe reactive and nonreactive measures. How do reactive measures relate to internal validity?
Communal Branding Model
refers to a branding approach that builds and nurtures a shared sense of belonging and community among the brand's consumers, fostering loyalty and advocacy.
Brand Equity
The value and strength of a brand that is derived from consumers' perceptions, recognition, and loyalty.
Consumer-brand Relationships
The dynamic relationship between consumers and brands characterized by interaction, loyalty, and emotional connection.
Pre-suppositional Question
A question used in therapy that assumes a positive outcome or change, designed to help clients envision and work toward desired states or goals.
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