In One Study, a Group of Children Watched an Adult

question 4

Multiple Choice

In one study, a group of children watched an adult either hit a Bobo doll or play quietly with the doll. The researchers measured the number of times the children later hit the Bobo doll. What kind of dependent variable is this?

• A) rate or frequency
• B) latency or duration
• C) correctness
• D) degree or amount

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Definitions:

Market Segmentation

The process of dividing a target market into smaller, more defined categories of consumers who share similar characteristics and buying preferences.

Education

The process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits.

Mass Marketing

A marketing strategy that aims to appeal to a large, general audience through the use of widespread media and communication channels.

Mass Production

The manufacturing of large quantities of standardized products, often using assembly lines or automated technology, to achieve economies of scale.