What Should Come First When Developing a Survey or Questionnaire

question 35

Multiple Choice

What should come first when developing a survey or questionnaire?

• A) Identify the type of questions to use.
• B) Develop instructions for the survey.
• C) Decide what type of instrument to use.
• D) Determine the relevant demographic data to be collected.

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Definitions:

Normal Price

The standard or usual price of a product or service, often determined by market conditions and cost of production.

Marketing Ethics

The moral principles guiding marketing decisions and practices, ensuring fairness, honesty, and respect for stakeholders.

Social Responsibility

The obligation of companies to conduct their business in a way that is ethical and beneficial to society.

Ethical Climate

The moral atmosphere of the work environment and the level of ethics practiced within a company.