Which of the Following Is an Advantage of Mail Surveys

question 68

Multiple Choice

Which of the following is an advantage of mail surveys?

• A) Mail surveys have a very high response rate compared to other kinds of surveys.
• B) Mail surveys can target a particular individual in the household whereas other kinds of surveys cannot.
• C) Mail surveys can be sent to a large number of people.
• D) All of the above are advantages of mail surveys.

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Definitions:

Festinger And Carlsmith

Festinger and Carlsmith were social psychologists who conducted seminal experiments on cognitive dissonance, demonstrating how conflicting beliefs can lead to mental discomfort and attitude change.

Cognitive Dissonance

A psychological condition in which an individual experiences discomfort or distress from holding two or more conflicting beliefs, attitudes, or values.

Cognitive Dissonance Theory

A theory proposed by Leon Festinger that suggests discomfort arises from holding two conflicting beliefs, leading to an alteration in one's attitudes or behaviors to reduce the dissonance.

Psychological Discomfort

Psychological discomfort is a state of mental unease or distress, often resulting from challenging or conflicting beliefs, thoughts, or emotions.