Using Someone Else's Work Without Giving Credit to the Original

question 57

Multiple Choice

Using someone else's work without giving credit to the original source is known as

• A) debriefing.
• B) plagiarism.
• C) the Nuremberg Code.
• D) fabrication of data.

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Definitions:

Product Line

A group of related products under a single brand sold by the same company, catering to a particular segment of the market.

Distribution Strategy

Deals with the marketing activities and institutions involved in getting the right good or service to the company’s customers.

Specialty Products

High-value goods or services that are distinctive in some way and are often sought after by consumers willing to make an extra effort to obtain them.

Convenience Products

Goods or services that are easy to obtain and meet the immediate needs of consumers.