Research Design: Briefly Describe the Research Design

question 17

Essay

Research Design: Briefly describe the research design. For example, how many participants were in the study? What did those participants do as part of their participation?

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Definitions:

Marketing Research

The process of gathering, analyzing, and interpreting information about a market, including products, customers, and competitors, to inform business decisions.

Uncertainty

The lack of certainty or predictability in situations, often leading to ambiguity and requiring risk management.

Panel Data

Data collected from the same individuals, households, or entities over several time periods, allowing for more complex analyses.

Secondary Data

Secondary data refers to information that was collected by another party for a purpose other than the current research need.