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A Tool Being Developed by Banks to Fight Back in the Competition

question 19

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A tool being developed by banks to fight back in the competition with superannuation funds for investor dollars is:


Definitions:

Sales Managers

Sales personnel who have oversight of selling efforts at varying levels of the organizational hierarchy.

CPM

Short for Cost Per Thousand, a marketing term that refers to the price of 1,000 advertisement impressions on one webpage.

Organizational Marketing

It refers to the marketing strategies and efforts aimed at promoting and selling products or services to other organizations, businesses, or institutions rather than individual consumers.

Goods And Services

Products and activities provided by businesses to satisfy the needs and wants of consumers.

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