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The average convexity of a dumbbell portfolio:
Repurpose Content
The practice of reusing existing content in a different format or context to extend its reach and lifespan.
Best Practices
Established methods or techniques that are accepted as superior and should be implemented to achieve success in specific fields.
Curating Content
The process of gathering, organizing, and sharing information and content from various sources to present it in a coherent and appealing way.
PESO Model
A marketing strategy framework that categorizes media into four types: Paid, Earned, Shared, and Owned.
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