Examlex
Discuss role, pricing and dangers of share price index futures.
Price Sensitivity
The degree to which the demand for a product changes in response to a change in its price.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically including product, price, place, and promotion.
Variable Costs
Expenses that vary directly with the level of production or output, such as materials and labor.
Fixed Costs
Expenses that do not change in proportion to the activity of a business, such as rent, salaries, and equipment maintenance costs.
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