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Can marginal utility be negative? Explain.
Product Attributes
Characteristics or features that pertain to a specific product, such as size, color, price, quality, and performance.
Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products or services over time.
Product Attributes
Characteristics or features of a product, including quality, size, design, and functionality, that can influence consumer purchases.
Decision Process
The decision process is a series of steps that individuals or groups take to identify and evaluate options before making a choice among them.
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